Penn Clean

Case Study

I created a one-page website for Penn Clean, a family-run cleaning company serving Wolverhampton and the surrounding areas. It gives potential customers a straightforward place to explore its services, learn about the business and get in touch.

Website Design and Development

A first website to support word-of-mouth referrals

Penn Clean had no online presence and wanted somewhere to direct potential customers who heard about the business through recommendations. With a limited budget and no need for a large website, I designed and built a single page that introduces the company, explains its cleaning services and provides clear ways to make contact.

I wrote the copy and brought together the supplied logo, customer reviews and gallery photographs, alongside additional images I sourced. The finished page gives Penn Clean a professional online presence where homeowners and businesses can find the information they need before discussing their requirements.

The Approach

Making a broad service range easy to understand

The main challenge was explaining Penn Clean’s varied services without turning one page into a wall of text. I focused the content on helping visitors recognise whether the company could meet their needs, while leaving property-specific details for a conversation with the team.

I grouped the services into domestic cleaning, commercial and office cleaning, and specialist and contract work. This gives visitors useful starting points and keeps individual services visible without lengthy descriptions competing for attention.

I also added navigation links that let visitors jump directly to sections of the page. Clear contact prompts support the next step: calling to discuss a cleaning requirement or sending a message through the enquiry form.

Design and Usability

A clean, orderly design that fits the service

I took the colours from Penn Clean’s existing logo and used them to create a cohesive, high-contrast design. The minimalist layout and uncluttered presentation reflect the cleanliness and order customers expect from a cleaning company, while modern sans-serif typography keeps the information readable.

I designed and built the website for desktop, tablet and mobile, so visitors can explore the services and contact the business across different screen sizes. Readable typography, clear contrast and a logical heading structure also formed part of my accessibility work, helping more people navigate and understand the page.

Services at a glance

Three clear service groups help homeowners and businesses find the cleaning options relevant to their property.

Direct section navigation

Visitors can jump straight to services, reviews, the gallery or contact details without scrolling through the entire page.

Familiar visual identity

Colours drawn from the supplied logo give Penn Clean a consistent appearance across its new website.

The Outcome

Delivery and feedback

Penn Clean now has a website it can share with potential customers, bringing its services, customer reviews, photographs and contact details together in one place. It provides the online introduction the business needed to accompany its word-of-mouth referrals.

Very pleased with my new website. Brilliant to deal with throughout, great price and I would happily recommend. Many thanks.”

Davinder

Owner of Penn Clean

Beyond Launch

Ongoing care for the website

Penn Clean’s monthly Support Plan keeps me involved after launch. I monitor and maintain the website to help reduce security risks, respond to issues, apply software updates and check that the site continues working as expected. Daily cloud backups provide up to six months of rolling restore points if a recovery is needed.

I also review technical performance and accessibility, making reasonable improvements and adjustments as part of ongoing maintenance. This gives Penn Clean regular website care and someone familiar with the site to turn to when issues arise.

Give your business the attention it deserves

Whether you need a new website, ongoing support, or just a one-off piece of design work, get in touch and let’s discuss what you need.