Cookie Policy
Last updated: 29 October 2025
This Cookie Policy explains how Macast Media (“I”, “me”) uses cookies and similar technologies on this website.
By continuing to use this website after seeing the cookie banner, you agree to the use of cookies as described here. You can manage or withdraw your consent at any time.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, improve performance, and provide anonymous analytics about how people use the site. Some cookies are essential for the website to function, while others are used for analytics or performance.
2. How I use cookies
I use cookies for three main reasons:
- Essential cookies: these cookies are necessary for the website to function properly, for example, to remember your cookie preferences or manage basic site performance.
- Analytics cookies: through Google Analytics, to understand how visitors use my website (e.g. which pages are most visited).
- These analytics run only after you give consent via the cookie banner.
- All data collected is anonymous and aggregated. I can’t identify individual users.
- Performance and security cookies: my website may use performance or security-related cookies provided by my hosting environment (Krystal Hosting) or integrated services such as caching or content delivery tools. These help ensure the website loads efficiently and remains secure.
3. Managing your consent
When you visit this website for the first time, you’ll see a cookie consent banner. You can choose which cookies to accept or reject at any time. You can choose which cookies to accept or reject.
You can also:
- Change your consent preferences at any time by reopening the banner (found in the corner of the site), or
- Delete cookies through your browser settings.
If you disable non-essential cookies, some parts of the site may not work as intended, but core functions will still operate.
4. Third-party cookies
Some cookies come from third-party services that help me run my business securely and efficiently, including:
- Google Analytics (visitor analytics)
- Zoho Mail (contact form email delivery)
- Zoho Sign (for digital contract signing)
These providers may process data outside the UK or EEA, but all apply appropriate safeguards under UK GDPR and the Data Protection Act 2018.
5. How long cookies stay on your device
- Session cookies: deleted automatically when you close your browser.
- Persistent cookies: remain on your device until you delete them or they expire automatically.
Exact durations depend on each provider (for example, Google Analytics cookies may last up to 2 years).
6. Updates to this policy
This policy may be updated periodically to reflect changes in technology, cookie use, or legal requirements. The “last updated” date at the top of this page will always show the most recent version.
7. Contact
If you have any questions about this Cookie Policy or how I use cookies, please contact me at legal@macastmedia.co.uk